Description

A beautifully designed richly illustrated catalogue of the photographing equipment was made by a Ljubljana-based firm around 1930. It includes images of the products as well as art-deco clip-art.

The design was made by Peter Kocjančič, Slovenian artist, who was schooled at the art academy in Venice. Starting successfully as a designer of posters, most notably for the Slovenian poster for a movie milestone Metropolis, he eventually moved to book design and photography. He is remembered in the history of the Yugoslav design as the first person, experimenting with photography in his drafts.

During his lifetime Kocjančič received 82 awards and 40 diplomas for his photography and design. He received the highest title of the “Master of Photography” by the Yugoslav Photo-Association and in 1967, the title Honorary Excellence FIAP.

We could not find any institutional examples.